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Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships.

Customers now require: …
Changing Consumer Attitudes Drive CRM

Two years ago, Kawasaki Motors Corp., USA (KMC, USA) took a closer look at both its supply chain and its relationship with dealers, and found some weak spots. “We didn’t have forecasting that was sophisticated and we didn’t have a reporting engine,” says Barry Beehler, VP of Planning and Marketing for KMC, USA. “The different pieces weren’t talking to each other.”

By March of next year, the pieces are set to integrate. There’s now a supply chain management (SCM) and supply chain execution (SCE) execution from Mitrix that will tap into KMC, USA’s forecasting engine, imports system, shipper information, legacy vehicle system, and manufacturing systems as well. Read more…