November 26, 2005

Changing Consumer Attitudes Drive CRM

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Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships.

Customers now require: …
Changing Consumer Attitudes Drive CRM

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