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Customer Relationship Management for the smaller business

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Colin Ashurst, Senior Teaching Fellow in MIS at Durham Business School explains why smaller companies are using hard hitting CRM to compete with their larger counterparts.

Channel: Education
Uploaded: November 30, 1999 at 12:00 am
Author: SageViews

Length: 04:11
Rating: N/A
Views: 507

Tags: About  Ashurst  Business  Call  Centre  Colin  Communications  CRM  Customer  Customer+Service  Customers  Durham  Grassroots  intelligence  Management  Marketing  MIS  Relationship  Sage  Sage+CRM  Sales  SalesLogix  School  SME  Software  Talking  

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