ERP Channel Partners – Can they Survive the Cloud?

Don Fornes, CEO of our partner Software Advice, interviewed Microsoft’s Director of ERP Marketing, Guy Weismantel, about the latest updates to the Microsoft Dynamics ERP product line. The topic of discussion turned to ERP Channel Partners and how the cloud computing era will affect them.

Mr. Weismantel talks about how Microsoft ERP Channel Partners can adjust to the new marketplace where there is now hardware or software to install or maintain. Cloud computing brings a new way of doing business. Traditional resellers and implementors make money on both the licenses of the software, the hardware provided, and the service to install and configure the systems. But additionally, they should be making money from the value added services such as crafting the best solution for the client and providing an upsell opportunity. This is the area that will need to expand for these ERP Channel Partners to survive.

This is the third in a series of 7 videos that we will be posting.

How Can ERP Channel Partners Survive in the Cloud Era?

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ERP Channel Partners

For information on the Microsoft ERP Channel Partner Program, please see http://partner.microsoft.com
ERP Channel Partners

Cloud 2.0 is Here

Watching a recent Salesforce.com partner presentation, we got to see firsthand where the technology world is going specifically to Cloud 2.0. The age of Cloud 2.0 is here. We are moving from fixed environments to web-based, real-time environments. No longer are computers chained to the desktop, now the mobile worker is free to go anywhere.

More importantly, they are updated in real-time on the status of their coworkers, their projects, their subordinates, their customers, all through the new technology of Chatter, within Salesforce.com. If you haven’t heard of Chatter, think of it as Twitter for the corporation.

Social media such as Twitter and Facebook are creating a generation of people who expect real-time updates on their friends and co-workers. Being aware of what people are working on and how they are solving problems through collaborative technologies are more examples of Cloud 2.0. Facebook has become a giant part of the web. In fact, in the younger generation, Facebook is the web. In general, if not monitored, you are likely to find more people on Facebook than on their business systems at any time. So why not bring the power of Facebook to business systems? That is what Salesforce is attempting to do with Chatter.

With the release of the iPad, there is now a tablet based mobile technology that can bring the web vividly to anyone, anywhere. At first, we thought it was purely and entertainment platform, but the more we understand it, the more we see that Apple is now moving to both a mobile and web based computing platform. It could probably be the next generation of Macintoshes for the cloud generation. People are now able to create, produce, and develop from anywhere there is a cell phone signal (or wifi).

Comparing Cloud 2.0 to Legacy Computing

Here is Salesforce’s view of Cloud 2.0. This says a lot!

Cloud 1.0	Cloud 2.0
Amazon.com	Facebook
Tabs	Feeds
Pull	Push
Click	Touch
Desktop	Smartphone/Tablet
Fixed	Mobile
Location Unknown	Location aware
Windows/Mac	Cocoa/HTML5

No longer are we talking about managing a business from within the four walls of the company. Businesses can now operate virtually. Further, sales will love this new technology as they can prep for their meetings in the parking lot with real-time pushed data, they will be able to connect to their customers and build relationships and then report back immediately via their iPad to their CRM, and they will have real-time insight into everything about that client by way of the mobile web.

As you can see the combination of social media, interactive CRM and ERP, and mobile touch computing such as the iPhone or iPad are changing the landscape of computing and IT. It is an exciting time to be in technology!

Cloud 2.0