Video: How does Microsoft Dynamics Marketing Automation and CRM fit together?

Microsoft Dynamics Marketing Automation

Don Fornes, CEO of our partner Software Advice, sat down with Brad Wilson, General Manager of Microsoft Dynamics CRM, to discuss the state of the CRM software market and specifically in this video the Microsoft Dynami. This is the sixth in a series of 7 videos we are publishing, each centered on one question about the Microsoft offerings.

Marketing automation is a hot market right now. Marketo, Eloqua and Pardot are getting a lot of buzz. How important is this market to Microsoft?

Brad discusses the role of Customer Relationship Management and Marketing Automation. He distinguishes where partner products fit into a client’s roll-out planning vs. Microsoft’s marketing component of the Dynamics CRM product. Further he makes an interesting observation about how marketing, sales, and service all fit together, especially within their pricing model. He goes on to discuss when partner products play a part in a customer’s CRM purchase.

After watching the video, we would be interested in your feedback on what you think with regards to Microsoft Dynamics marketing automation strategy. Do you concur with Brad?

Where does Microsoft Dynamics marketing automation fit?

Microsoft Dynamics Marketing Automation

Getting More Microsoft Dynamics CRM Information

If you are interested in exploring Microsoft Dynamics CRM or Microsoft Dynamics Marketing Automation for your company, please select one of the two links below:

For information on other CRM or ERP software products, please see our ERP Software Directory for many more vendors.

Microsoft Dynamics Marketing Automation

A Bundled Report on the ERM Software & Application Management Services Market: Providing a Detailed Market Analysis With Forecasts to 2010

DUBLIN, Ireland, Oct 31, 2008 (BUSINESS WIRE) — Research and Markets ( has announced the addition of the “ERM Software & Application Management Services Market 2007-2010 – Bundled Report” report to their offering.
Enterprise Resource Management (ERM) applications integrate content value chain and business support processes providing insight into critical business data. Stiff competition and rising costs are forcing companies to realign their processes, resources, financials etc, obtain a single view of spending levels and maximize usage of people and assets ensuring positive return on investment.
The SMB segment is expected to account for significant share of the ERM market, over the period 2008-2010. With the advent of on-demand or the SaaS (Software as a Service) model of ERP and other ERM applications, it has become affordable for a large number of companies. Further, the vendors have acquired the expertise and initiated channel programs to tap this segment. Continue reading A Bundled Report on the ERM Software & Application Management Services Market: Providing a Detailed Market Analysis With Forecasts to 2010

MySQL disclaims interest in the ERP market

In the ERP world, there are three database platforms that ERP software companies focus around: Oracle, MS SQL, and Progress. The up and coming database in the Open Source world is MySQL. According the the linked article, Marten Mickos, CEO of MySQL has spoken up about his database and ERP, essentially saying that SAP will run MySQL.

It is interesting that most open source ERP applications are using Oracle or Postgresql. Compeire and TinyERP for example use these databases, but not MySQL. They for some reason have chosen not to go that route. So if SAP is getting behind MySQL, it will be interesting to see how that will change the market of ERP, especially open source ERP systems.

DBMS2 — DataBase Management System Services»Blog Archive » MySQL disclaims interest in the ERP market

The ERP Software Market – What’s It All About?

Veronica Fredriksen

This market study gives an overview of the ERP applications market, the key players as well as the benefits and obstacles with implementation of an ERP solution.

London, UK (PRWEB) March 31, 2005 — In general, Enterprise Resource Planning (ERP) software attempts to integrate all departments and functions across a company onto a single computer system that can serve all those different departments’ particular needs.

ERP combines all departments within an organisation (HR, Manufacturing) together into a single, integrated software program that runs off a single database. In turn, the various departments can more easily share information and communicate with each other.

When one department finishes with an order, it is automatically routed via the ERP system to the next department. To find out where the order is at any point, you need only log in to the ERP system and track it down.

Segments within the ERP software Market
The ERP applications market falls into three primary segments by customer size: Enterprises, Mid-Market and Small Companies. The major ERP application vendors to each segment group is illustrated below:

Market Segment ERP Vendors

SAP, Oracle/PeopleSoft

Upper Mid-Market:
Microsoft, Lawson, SSA Global, Geac, SAP, Oracle/PeopleSoft

Lower Mid-Market: Microsoft, Epicor, Exacta, Sage, NetSuite, SPA BusinessOne

Small Companies: Sage, Intuit, ACCPAC, NetSuite

Key Players
SAP is the market leader in the ERP applications market. SAP and Oracle have been in intense competition for customers in recent years. After Oracle’s acquisition of PeopleSoft, they are now ranked as the second leader of the ERP software market. SAP is holding the leadership within vertical sectors such as Government, Financial Services, Healthcare and Education across the European countries.

When looking at the leading ERP vendors for the European countries, SAP is the market leader in Germany, Spain and Italy. Oracle, on the other hand, has a strong market leadership in certain segments within the UK and France.

Most industry analysts are watching i2 Technologies, Siebel Systems, Broadvision, Ariba and CommerceOne as ERP solution providers that would like to have their share of the market.

In addition, there are also predictions that the ERP battle amongst ERP solution providers will move rapidly to the mid-market as Microsoft begins to actively compete with vendors such as SAP and Oracle for market share.

Benefits of implementation of ERP solutions
Integrate financial information – To avoid receiving conflicting information from the Finance-, HR- or Manufacturing Department, the ERP system creates a single version of the truth that cannot be questioned because everyone is using the same system.

Integrate customer order information – ERP systems can become the place where the customer order lives from the time a customer service representative receives it until the loading dock ships the merchandise and finance sends an invoice. By having this information in one software system, organisations can keep track of orders more easily, and coordinate manufacturing, inventory and shipping among many different locations at the same time.

Standardize and speed up manufacturing processes –
Standardizing a company’s processes using a single, integrated computer system can save time, increase productivity and reduce head count.

Reduce inventory – ERP helps the business process flow more smoothly, and it improves visibility of the order fulfilment process inside the company. In turn, this may lead to reduced inventories of the stuff used to make products (work-in-progress inventory).

Standardize HR information – Especially in companies with multiple business units, HR may not have a unified, simple method for tracking employees’ time and communicating with them about benefits and services.

ERP software challenges
·There is often a gap between package functionality and business needs
·ERP environments are costly to maintain
·ERP Implementation is costly and time consuming
·Larger companies typically have multiple ERP packages and vendors
·Integration of systems is complex
·Companies Are Simplifying Their ERP Environments

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